Devoted to copper material development for 24 years, leading the industry innovation and achieving great results -- Director Fan Shunke

Release date:2019-12-03   Reading times:944

     It is an important period for the non-ferrous metal processing industry to deeply study the spirit of the fourth Plenary Session of the 19th CPC Central Committee and promote the development of China's manufacturing industry to high quality. On November 28, Fan Shunke, deputy Secretary of the Party Committee of China Non-Ferrous Metal Industry Association and Chairman of China Non-Ferrous Metal Processing Industry Association, Jin Haiming, deputy Secretary-general of China Non-ferrous Metal Processing Association and Hu Liang, director of copper Industry Department visited Shaanxi Siriui Advanced Material Co., LTD. (hereinafter referred to as "Siriui Advanced Material") for investigation. Wang Wenbin, chairman of the company, Wu Xuhong, general manager, Zhang Hang ,Deputy General manager gave them a warm welcome.

     Chairman Fan Shunke took a photo with Chairman Wang Wenbin

     Shaanxi Sirui Advanced Material Co., LTD., founded in 1995, has been focusing on the development and manufacturing of copper based materials for more than 20 years. At present, the company has more than 1,000 sets of r&d, manufacturing and testing equipment, including a variety of vacuum furnace and other materials synthesis manufacturing equipment, a variety of precision processing equipment. The company's products are widely used in high and medium voltage power switches, rail transit motors, new energy vehicles, high-end medical equipment, mold manufacturing, iron and steel metallurgy mold, the new generation of electronic information industry and other fields. At present, Sirui Advanced Materials has made remarkable achievements in the three main sectors of electric power, rail transit and strategic new materials. All of them have independent intellectual property rights, complete process technology system and perfect quality management system. It has become the world's first in two subdivision fields of copper-chrome alloy contact material used in electric power field and high-conductivity and high-strength copper alloy rotor material used in high-power traction motors of rail transit.

     In the power sector, Sirui has become the world's largest research and development and manufacturing base of electrical contact materials for medium and high voltage switches (10 kv ~ 1 million v), and has built production lines for materials such as vacuum melt infiltration, vacuum fusion casting, vacuum consumable arc melting, powder mixing and sintering. The company is not only the drafter and maker of industry standards and national standards, but also has been authorized and accepted nearly 100 invention patents in copper-chrome contact materials and copper-chrome series copper alloys. In 2019, the company provided more than 10 million pieces of copper-chrome contact materials with different components and specifications to the global market, accounting for nearly 70% of the domestic market share and nearly 50% of the global market share. The company won the second prize of national Science and Technology Progress Award in 2007, and the third batch of individual champion products announced by the Ministry of Industry and Information Technology in 2018.

     In the field of rail transit, we have established vacuum induction melting, non-vacuum protection semi-continuous casting, vacuum precision casting production lines, hot extrusion, automatic atmosphere protection heat treatment production lines, and accelerate the construction of domestic first-class and international advanced high-strength and high-conductivity copper alloy and special copper alloy manufacturing base. In the strategic new materials sector, we have special materials projects, high-performance metal powder projects, powder metallurgy projects, auto parts projects, copper row projects.

     Our products have been exported to nearly 100 customers in more than 30 countries such as THE United States, Britain, France and Germany, etc., and we have established strategic cooperative relations with more than 60 world-renowned large enterprises such as ABB, Schneider, Siemens, EATON, Toshiba, Hitachi, GE, CRRC, Bombardier, State Grid, etc. Our company was awarded "Best Quality Supplier" by Bombardier, "Best Competitive Supplier award" by GE, "Best Global Supplier" by GE Transportation, and "Excellent Supplier" by EATON.

     Chairman Wang Wenbin (first from left) accompanied to visit the Advanced material production workshop of Sirui

       Accompanied by Chairman Wang Wenbin, Fan Shunke and his group first visited the production workshop of "Sirui Advanced Material" and had a careful understanding of the whole process of processing advanced products such as chromium-zirconium-copper contact materials, coppery tungsten alloy contact materials, chromium-zirconium-copper medical accessories, 3D printing materials, chromium-zirconium-copper special-shaped casting, chrome powder production and so on. He spoke highly of "Sirui Advanced Materials" company's core competitiveness in the field of copper based material research and development and product processing, which is a model for Chinese copper processing peers to learn from.

     Chairman Wang Wenbin introduced the product to chairman Fan Shunke

     In the second factory of "Sirui Advanced Materials", they inspected the production capacity and technical level of copper, chromium and zirconium square ingot and copper and iron square ingot casting process, highly appraised the company's contribution in the development of high-end copper alloy, and solved the problem of "neck jam" of some Chinese copper alloy.

     Chairman Fan Shunke had a discussion with Chairman Wang Wenbin

     During the discussion, Mr. Wang first introduced the company's product research and development strategy, development strategy and corporate culture to Chairman Fan Shunke in detail. (1) The company has always taken research and development as the core competitiveness of the enterprise. Since its inception, the company has always adhered to the development idea of "sales generation, RESEARCH and development generation, reserve generation" and attached great importance to the development of new products. For example, the company's leading product, electrical contact material, has experienced the upgrading of vacuum melting infiltration, vacuum casting, vacuum arc melting and other technological routes, as well as the DEVELOPMENT and trial production of 3D printing technology, leading the global development direction in this field. Next, the company will focus on the mass promotion and application of copper-chrome-zirconium and copper-ferroalloy materials, as well as the research and development of 3D printing copper alloy, carbon nanotube copper alloy, copper graphene alloy and other new products, and strive to achieve breakthrough progress in one or two fields.(2) the company attaches great importance to the talent team construction, is a national high-tech enterprise, the core has many patent inventions, invest a lot of research and development funds every year, and with the Xi 'an Jiaotong university, Shanghai Jiaotong university, Britain and the United States famous university in the field of material depth cooperation, and jointly set up advanced copper alloy global industry innovation center, CFAPT international technology research and development institutions, etc.; (3)The company's development goal is to become a leader in the development of copper base alloy, and will become a number of invisible champions in the market segment of copper base composite new materials in the future. In 2020, the key work is to accelerate the listing on the science and Technology Innovation Board. After listing, the company will focus on the expanded application of new materials such as copper, chromium and zirconium, copper and iron alloy to promote the company's business to a new level. At present, the company's new factory in Fufeng County, Baoji city has officially started construction. The total investment of the new factory is 1.1 billion yuan. It is estimated that the annual output of copper iron and chromium zirconium copper series alloy materials will be 40,000 tons within 5 years, among which copper chromium zirconium and copper iron series will be 20,000 tons respectively. After the project is completed and put into operation, it is expected to achieve output value of more than 3 billion yuan by 2025, create net profit of more than 400 million yuan, pay tax of more than 200 million yuan, and promote employment of more than 500 people;(4) Win-win cooperation and jointly promote the high-quality development of China's non-ferrous metal materials industry has always been the philosophy pursued by Sirui Advanced Materials. In recent months, Sri Lanka has received Ningbo Jintian Copper, Ningbo Xingye, Chinalco Huazhong Copper, CNMC Obote, Shanxi Chunlei, Central South University, Henan University of Science and Technology, Jiangxi University of Science and Technology and other colleagues to visit and discuss future possibilities, China's strategic cooperation, open to peers, learn from each other, learn from each other's strengths, and jointly promote breakthroughs and progress in China's advanced materials.

     After listening to Chairman Wang Wenbin's introduction on the company's specific situation, Fan Shunke spoke highly of Sirui Advanced Materials, praised it as a veritable manufacturing single-sport champion enterprise, and said two examples:

     The first is the high quality development model of copper processing. China's copper and aluminum processing industry has always been in the tracking and imitation stage, but when it comes to the parallel and leading stage, due to the lack of innovation system and mechanism, enterprises often do not know how to continue to develop. Sirui has made a good start for the industry in this respect. Sirui's key product, electrician contact, accounts for nearly 50% of the global share, and has won the trust of global giants such as ABB, Siemens, Schneider and Eaton. The product development is leading in the world, which is worthy of in-depth study and reference by peers.

     Secondly, copper processing industry chain extension, transformation of the model. At present, the copper processing industry is facing serious overcapacity and vicious competition. It is urgent to transform the industry, extend the industry chain and improve the competitiveness of the whole industry chain. From the research and development of copper alloy to the terminal products of different levels of demand, Sirui has achieved the ultimate, with very high technical content, and the competitiveness of the whole industry chain is leading in the world. Sirui's experience is worth promoting in the copper processing industry and is a model for the transformation of China's copper processing industry.

     Fan Shunke, chairman of the board, put forward several suggestions for the future development of the company:

     (1) Firm the goal of listing. The capital market is the link that connects capital and industry. Especially in the context of difficult and expensive financing, we should step up the work of listing and open up the last mile with the capital market to make a solid foundation for corporate development;

     (2) Product positioning. It is suggested to extend the downstream utilization of copper alloy around the series of copper chromium, copper iron, copper manganese and copper titanium, highlight the main business of the company, accelerate the industrialization of new materials of copper chromium zirconium and copper iron, and increase efficiency in quantity to become the leading industry of the company;

     (3) Strengthen management innovation and continuously enhance the internal impetus of enterprises. The company already has the gene of innovation. In the future, the enterprise culture and equity design should be "striver oriented", and the business partnership system should be implemented in the enterprise, so as to build the internal impetus for the long-term development of the enterprise and strive to become the new "Huawei" in the field of materials.

     Under the special background of the current "China-US trade war",the materials industry has become the cornerstone of the development of other industries. Fan Shunke hoped that Sirui will have a sense of family and country, strengthen solidarity and cooperation with peers, mutual benefit and win-win, and make greater contributions to China's manufacturing industry moving to the forefront of the world.

Chairman Fan Shunke had a discussion with senior leaders of Weiland Metal

     During the investigation, Chairman Fan Shunke also met with Mr. Anton Zierhut, Vice President of Wieland, and Mr. Huang Hanqiang, General Manager of Wieland Metals (Shenzhen) Co., LTD., who came to Serui. The two sides exchanged views on the global and Chinese copper processing industry. Fan Shunke, sincerely welcomed Weiland Metal to invest in China and set up factories. He also invited Weiland Metal to visit the headquarters of the Processing Association and discuss more exchanges and cooperation.

Chairman Fan Shunke took a photo with Anton Zierhut, Vice President of Wieland